Website Traffic: Problems and Solutions

So you have your own website. You’ve checked and made sure that everything is perfectly running. You have all the information you think they need. You have it all optimized more mobile and it runs and loads fast. You’re good to go and ready to conquer the online world. But wait. It’s been a day or several and you notice you don’t quite have any website traffic coming in. What gives? We look at reasons why you don’t have that many visitors—and therefore sales—and what you can do about it.

Website traffic can be stolen by the competition.

Problem 1: You have a lot of competition.

Solution: If your product or service isn’t particularly unique, you’re likely facing stiff competition online. Many have their websites up and for a long time too. The battlefields of modern business are the search engines as these are where people will be able to find you. The weapons of this battle lie in search engine optimization (or SEO). There are specialists who handle these which is basically setting up your website for the keywords that are most searched and most relevant to your business.

Website traffic can be driven by great content.

Problem 2: You don’t have the right content.

Solution: You might have content on your website but again so does everyone else. Product lists? Yep. Promises and benefits? Yep. Promos? Yep. Everyone does it so how do you stand out? Add the right content. What is the right content? It’s material that goes beyond what’s already expected. It’s blog posts that detail you unique selling propositions. It’s articles that showcase your specific expertise in whatever industry you’re running in. Great content drives website traffic.

Website traffic thrives in visibility.

Problem 3: You’re not out there.

Solution: Most websites aren’t the be all and end all of a business’ online presence. They might be the anchor, the foundation, but smart businesses reach out to draw people in. The best and most cost-effective way to do this is by having an equally strong social media presence. 79% or Americans nowadays have a social media presence and are active on a daily basis. If you aren’t, you won’t be pulling people to visit your own website—traffic goes low. Build yourself up on social media.

Website traffic needs to be converted to buying traffic.

Problem 4: No one is buying.

Solution: Having promotions in the form of discounts, rebates, and freebies are how many businesses pull customers away from their competition. And why not? People—even you!—like a good deal. If you aren’t offering some sort of promotion, you aren’t even going to be top of anyone’s consideration list. Promotions don’t just draw in website traffic, they convert this traffic into sales. Again, social media is an excellent platform for pushing these promotions for a far lower cost.

Bonus: Guest posting drives website traffic.

A final strategy that you can utilize is to write content relevant to your business on websites that are just as relevant. These guest posts are beneficial to you because they allow you to put links to many different pages in your website to organically drive traffic. These usually work as trades—that is, the target website will also write on your page to link to them. With an expert digital marketer and content writer, this is very easily accomplished.

Need help figuring all that out? Reach out to us today. Forward Progression Development has long been helping businesses to start and also grow in this highly competitive digital world. We’re only happy to include you in our list of satisfied and successful clients.


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